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Jim Muttram

The thought behind Amazon's reviews

A great article from The Silicon Valley Insider uncovers the secrets of Amazon's approach to customer reviews. How do you make sure the most useful reviews bubble to top? And how do you make it easy to see the negative and neutral reviews, as well…

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Jim Muttram

A new kind of attention

How do you use Twitter (if you do)? It strikes me that a new approach to attention is required that perhaps we are not automatically hard-wired to adapt to. In the analogue world we would have an in-tray which would fill up with mail and…

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