Uncategorized (265)

Jim Muttram

EMAP front runners identified?

PaidContent (quoting the FT) says Hearst, the US owners of the UK's NatMags, is on course to acquire the consumer magazine division of EMAP, while Phil Riley, ex-head of Chrysalis Radio, has put in a bid for the radio operations and Apax Partners is front runner to take the B2B…

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Jim Muttram

BT broadband set free

BT has announced plans to allow its broadband customers to join Fon, a Spanish broadband sharing service. According to a BBC report all customers joining the scheme, which will provide access to a small portion of their broadband, will then be able to enjoy free…

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Jim Muttram

The challenges of managing user interaction

A panel discussion on social networks brings together four people with very different backgrounds to discuss the issue. Patrick Fuller, What Car publisher is talking about Pistonheads, an auto forum which Haymarket bought and which has grown under their stewardship, despite concern from the faithful…

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Jim Muttram

Unilever's approach to digital marketing

Caroline Slootweg, digital and new media marketing director, Unilever says online started off being so focussed on ROI that it "shot itself in the foot by being too measurable". Also Unilever (and other FMCG companies) were late to the party but now have caught up.

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Jim Muttram

ITV.com aims for the top spot

Jeff Henry, director of ITV Consumer is now on stage. His message: television is alive and kicking! ITV channels reach 81% of the population and the free to air model is sound, he says. Now they are making the journey to free to screen. The…

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