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Jim Muttram

A b2b social killer app?

Many people have noticed the strong growth and burst of innovation at LinkedIn which is fast becoming powerhouse in the b2b space. I have an idea which could make a big difference - buy Dopplr. Dopplr is a relatively new site which makes it really…

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Jim Muttram

PPA Conference

I spent the morning at the PPA Conference on a panel with Paul Way and John Barnes discussing the challenges of developing a digital business from within a traditional publisher - something we all have a lot of experience of. There were a few questions…

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Jim Muttram

LinkedIn: My Groups

I got my first invitation to join a LinkedIn group - as it happens a group looking at Web 2.0 in the HR space. LinkedIn seems to have gone into innovation overdrive lately, no doubt spurred by the stratospheric rise in social networking. The site…

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Jim Muttram

Social media to lead the charge?

Social media should benefit the most during a recession, according to research from Forrester. Josh Bernoff blogged the results which seem to show that a larger proportion of interactive marketers plan to increase spend in Social Networking, User generated content, email marketing and blogging than…

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