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Jim Muttram

New approach to local journalism?

I've just read an interesting post by Koka Sexton which details five ways to grow a local blog. There has been a lot of agonised debate about the role (and economic future) of local newspapers so it was interesting to see one person using modern…

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Jim Muttram

Rewriting the vision for newspapers

Google SVP Jonathan Rosenberg wrote a lengthy essay which celebrated Google's role in making the world's information accessible. He's now made it publicly available  (with suitable edits, he says). One section spoke of the role of newspapers in this information and technology-rich  world. It's worth…

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Jim Muttram

Complications of data ownership

Facebook has created a storm of comment around it's change of ts & cs. Techcrunch illustrates the problems of data ownership in social networks perfectly in a post on the subject. Describing the argument of Facebook founder Mark Zuckerberg, Techcrunch writes: Essentially, he says that…

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Jim Muttram

Five Digital Trends for 2009

Steve Rubel, Edelman's "Director of Insights" (great title) has produced a sensible white paper of five digital trends to watch in 2009. They are: Satisfaction Guaranteed - Customer care and PR are blending as consumers use social media to demand service Media Reforestation -  The…

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Jim Muttram

The strength of platforms

I spent part of the weekend updating the sales records and mailing list of my other half and talented artist Gail Brodholt. In the past I've kept this on Excel spreadsheets which are very good for mail-merging. This time round, though, I thought I would…

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