Product Management (7)

Jim Muttram

The role of language

I was struck this week by the sharp contrast in language styles adopted by two of the world's great tech leaders - Tim Cook and Elon Musk. Tim Cook's keynote at the WWDC was full of the kind of language we have long associated with…

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Jim Muttram

The Apple Watch challenge

The real challenge for those developers currently making their Apple Watch apps is to focus on the only things that matter in the context of the Watch. This seems obvious, but it is much, much harder than it sounds. It will require a really deep…

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Jim Muttram

Thoughts on The Watch

There are a couple of things that have occurred to me about Apple's latest new product line. The first is that fashion and rapid technology upgrade cycles don't really mix. Thinking about the evolution of the iPhone (a product whose significance has been compared to…

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Jim Muttram

Apple's $10,000 watch

Apple is known for expensive technology. But for the extra money we have always received higher quality, better usability, superlative design. But with the announcement of a $10,000 solid gold watch today, I wonder if they have made a tactical mistake. There is no way…

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