Outsourcing the platform

Jim Muttram

A provocative piece by Jeff Jarvis suggesting that newspapers should outsource their web platforms - and perhaps their ad sales business - to Google. The idea came from a breakfast discussion with Edward Roussel, head of digital at the Telegraph, apparently.

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Jim Muttram

The power of the platform

What is the key to allowing large companies to move fast? Build great platforms. I first heard this insight being persausively argued in Mark Zuckerberg's interview with John Battelle and Tim O'Reilly at Web 2.0 in 2010 - an age ago in internet time. In…

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Jim Muttram

The strength of platforms

I spent part of the weekend updating the sales records and mailing list of my other half and talented artist Gail Brodholt. In the past I've kept this on Excel spreadsheets which are very good for mail-merging. This time round, though, I thought I would…

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Jim Muttram

One killer mobile platform?

Mobile Internet World is suggesting that Nokia and Google may be about to do a deal to converge the Symbian and Android platforms to create one near-universal platform for the mobile phone. This, they argue, could create conditions to those sparked by Microsoft's Windows platform…

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