Jim Muttram

Jim Muttram

Groundswell data presentation 2.0

Groundswell is a new book about the impact of social media written by Charlene Li and Josh Bernoff, Forrester analysts both. The web site has a great visual tool for displaying the categorisation system for social media they have developed. There must be hundreds of…

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Jim Muttram

Google and the new economy

Jeff Jarvis reacts to the news of Google's surprisingly healthy profits in the first quarter with his own theory: Google is rewriting the economics handbook and changed the definition of "the economy". The old definition meant and measured the performance of big companies and their…

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Jim Muttram

Alexa Announcement

Alexa are changing their ranking methodology by adding in more sources. But as Ciaron points out, since they don't tell us who their new sources are, we won't know whether the new rankings will be any less error-prone than before.

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Jim Muttram

Online ads grow rapidly

A joint study by the IAB and PriceWaterhouseCoopers shows rapid growth in online advertising last year: Online advertising has grown from being the smallest market sector in 2003 to the third largest in 2007, with a new high of £2,812.6 millions. This represents a 38%…

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