According to Trendwatching there are powerful trends coming down the tracks concerning the environment. The latest briefing from this excellent site discusses the Eco-Iconic trend (where obviously eco-friendly brands gain status and stature) through Eco-Embedded (where companies have eco-friendliness as an intrinsic brand quality and…
Continue reading...I spent the morning at the PPA Conference on a panel with Paul Way and John Barnes discussing the challenges of developing a digital business from within a traditional publisher - something we all have a lot of experience of. There were a few questions…
Continue reading...I got my first invitation to join a LinkedIn group - as it happens a group looking at Web 2.0 in the HR space. LinkedIn seems to have gone into innovation overdrive lately, no doubt spurred by the stratospheric rise in social networking. The site…
Continue reading...Social media should benefit the most during a recession, according to research from Forrester. Josh Bernoff blogged the results which seem to show that a larger proportion of interactive marketers plan to increase spend in Social Networking, User generated content, email marketing and blogging than…
Continue reading...Charlene Li of Forrester on the latest moves at Yahoo! which she thinks are really significant.... Technorati Tags: yahoo, social media
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