Jim Muttram

Jim Muttram

A new kind of attention

How do you use Twitter (if you do)? It strikes me that a new approach to attention is required that perhaps we are not automatically hard-wired to adapt to. In the analogue world we would have an in-tray which would fill up with mail and…

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Jim Muttram

Twitter as backchannel

A new challenge is confronting conference speakers today: Twitter. In increasing numbers audience are using Twitter to create a back channel around a conference. This can be a challenge to the presenter, but social media consultant Laura Fitton, aka Pistachio Consulting, argues the opposite. She…

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