Jim Muttram

Jim Muttram

Writing for both audiences

I was interested in this great post from Yelvington which describes the two things necessary to cater for the twin newspaper audiences - the loyal regular reader and the ocassional visitor, maybe brought in by the search engine. The answer, says Yelvington, is the beat…

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Jim Muttram

Twitter the platform

The innovations around Twitter just keep on coming, proving, if nothing else, that an open platform is the best spur to innovation there is. Yesterday I noticed a couple of posts like this one which point to a simple discussion thread created by an application…

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Jim Muttram

Microsoft woes

I wonder whether the news that Microsoft, still the world's largest software company, posted profits down 29% in the second quarter may turn out to be a very significant turning point? Microsoft has in the past been a shining example of the law of increasing…

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Jim Muttram

The new community site foundations?

I attended and very stimulating meeting yesterday morning with the Flightglobal team discussing the future of navigation on the site. It's a hard topic, and nobody has all the answers anywhere, partly because web publishing is still an evolving medium. However, a lot of progress…

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Jim Muttram

Mindmapping in public

There's a great interactive experiment on the Mashable site where Steve Rubel has invited collaborators to help complete a mindmap charting the future of blogging. All that's required is a ID on mindmeister, the online mindmap site. I can see some real uses for this…

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